As Autumn arrives and Winter approaches, Harvie & Hudson proudly unveils the Autumn/Winter 2024 collection—a homage to the modern traveller, a man who is always on the move, yet anchored in style, comfort, and heritage. This year's campaign shoot took place at the iconic Beaumont Hotel in London, a location that perfectly encapsulates the refined elegance of our latest menswear collection.
A Journey Through the Lens of the Modern Traveller
The inspiration behind our campaign is simple yet sophisticated: a man who lives for the journey. Adapting his style from formal to smart casual to country chic with ease, this man epitomises the spirit of Harvie & Hudson—a brand that weaves together British heritage, daring eccentricity, and timeless elegance.
In the campaign, our modern traveller is showcased in a range of environments at the Beaumont, reflecting his ability to remain stylish and composed whether he’s in the boardroom, out in nature, or enjoying a social evening. The backdrop of the hotel’s Art Deco interiors and luxurious spaces enhances the story of a man who effortlessly balances tradition with the demands of a contemporary lifestyle.
A Palette of Seasonal Elegance: Olive Green, Dark Brown, and Navy Blue
This season’s colour palette reflects the rich hues of Autumn and the deep tones of Winter. Olive green, dark brown, and navy blue are at the heart of our collection, creating a foundation of versatile shades that are both earthy and elegant. Whether layered with classic overcoats or paired with our signature new arrivals, these colours provide the perfect canvas for a variety of looks that can transition from day to night with ease.
The deep navy evokes a sense of urban sophistication, while olive green and dark brown bring an outdoorsy, rugged charm to the collection. Together, these colours speak to a man who appreciates both the allure of the city and the serenity of the countryside.
New Arrivals: Button-Down Smart Casual Shirts
One of the standout additions to our Autumn/Winter 2024 collection is our new range of button-down smart casual shirts. Designed for the modern man, these shirts offer a blend of style and versatility that makes them an essential wardrobe staple. The covert button-down collar ensures the shirt maintains a sharp, polished look without the need for a tie, making it ideal for both professional settings and more relaxed social occasions.
Crafted with impeccable attention to detail, these shirts are perfect for those who want to transition seamlessly from the office to dinner, or from day to night. Whether worn under a jacket or on their own, the shirts are designed to embody both classic British tailoring and contemporary flair, ensuring the wearer looks his best no matter where his journey takes him.
Celebrating 75 Years of Timeless British Style
This season is particularly special for us, as it marks 75 years of Harvie & Hudson. Our Autumn/Winter 2024 collection is a celebration of the legacy we’ve built while also looking towards the future. For seven and a half decades, we have remained dedicated to crafting menswear that fuses tradition with modernity, and this collection is a testament to that commitment.
From our iconic smart casual shirts to our versatile colour palette, this season encapsulates everything we stand for: bold eccentricity, British heritage, and an unwavering dedication to impeccable style.
As we launch our Autumn/Winter 2024 collection, we invite you to explore the world through the eyes of the modern traveller—a man who is always on the move, always stylish, and always embracing the changes that life brings. Whether you’re transitioning from city to country or from formal to smart casual, our collection ensures that you remain at the forefront of fashion, no matter the season.
Discover the collection and celebrate 75 years of British menswear with Harvie & Hudson today.
