One of the most significant events on the menswear fashion calendar is almost here and we are thrilled to be showcasing our SS18 collection on the runway. The St James fashion show, which takes place this Saturday 9th June gives everyday shoppers the opportunity to experience all the glitz and glam of a fashion week event.
If you are a first time attendee, the question of what to wear may have popped into your mind. In this post we have put together outfit ideas to ensure that you are dressed to impress and in line with the fashion week dress code.
Usually, attire donned by the attendees falls into two categories ‘smart casual’ or ‘bold statements', and we have collated recommendations for both categories of styles. So, whether your plan is to turn the volume up in attire that makes a loud presence, or you'd prefer to take a more dialled down subtle approach, it's likely that you will find something to catch your eye.
Ultimately, whatever you put together for the day, don't forget your key accessory – confidence.
Below are some outfit ideas from our SS18 collection.
For the Bold
“Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you.” – Ralph Lauren