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The Royal Ascot Collection
With dress codes ranging from traditional morning dress to contemporary lounge suits, our Royal Ascot style guide is tailored for discerning 'men of elegance' seeking refinement and sartorial excellence at Britain's most prestigious horse race event.































































































































































































































































































Royal Ascot Menswear Collection – Harvie & Hudson Royal Ascot stands as the most prestigious event in the British social calendar, combining heritage, high society, and timeless style. Our collection captures the spirit of this revered occasion with a carefully curated selection of formalwear, semi-formal pieces, and smart-casual ensembles, ideal for every Royal Ascot enclosure — from the Royal Enclosure to the Village Enclosure. For those attending the Royal Enclosure, the dress code is rooted in tradition. Full morning dress is a must, comprising a black or grey morning coat, striped formal trousers, and an elegant waistcoat. Harvie & Hudson offers an impeccable selection of classic double-cuff shirts, English silk ties, top hats, collar stiffeners, and cufflinks — all crafted with our signature attention to detail and commitment to luxury materials. The Queen Anne Enclosure invites a slightly more relaxed yet still refined dress sense. Here, you can make a statement with our range of linen jackets, double-breasted waistcoats, and two-piece suits in elegant creams, navies, and seasonal hues. Personalise your look with vibrant silk pocket squares, braces, and patterned ties for a sophisticated twist on the traditional. In the Village Enclosure, style meets comfort with elevated smart-casual options. Our lightweight blazers, linen shirts, and cotton trousers allow you to dress appropriately while embracing a laid-back sense of confidence. Complement your look with colourful silk handkerchiefs, bakerboy caps, and cotton socks for a contemporary take on British menswear classics. Harvie & Hudson is proud to offer more than just clothing — we provide a full-service experience in gentlemen’s outfitting, ensuring every item works harmoniously together. From our luxury accessories such as gold-plated collar stiffeners and boxcloth braces, to our linen jackets, panama hats, and cotton cashmere jumpers, each piece in our Royal Ascot Collection is designed to exude timeless elegance and lasting quality. Celebrate the racing season in style with Harvie & Hudson. Whether you’re dressing for tradition or expressing your individuality, our Jermyn Street heritage, expert craftsmanship, and dedication to premium British style will ensure you look your best — from the first race to the final toast. Experience the pinnacle of British sartorial elegance with the Royal Ascot Menswear Collection from Harvie & Hudson. As a heritage British shirtmaker with over 75 years of expertise, Harvie & Hudson has been the trusted name in premium menswear for generations. Located on the iconic Jermyn Street in London, just steps from Piccadilly Circus, our flagship store is a destination for discerning gentlemen in search of exceptional British tailoring and race-day refinement.
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