We've had a quick catch up with our Brand Merchandiser this week to get some insight on a day in the life of a Merchandiser at Harvie and Hudson. Gregory is responsible for analysing trends within sales that are then used to build future collections, forecasting sales for the business and advising the buying team on opportunities for growth within future collections. He is also in charge of strategizing and overseeing new season intake into the business to ensure the launch is balanced and runs smoothly.
The average day at Harvie and Hudson...well Mondays are always the exception to the rule, as for the whole industry. Monday’s are meeting’s day for trade where we review our sales position for the week and season. Trade meetings are crucial across the industry. These give you an immediate reaction to the where the customers’ taste level is. Once Mondays are over my week is filled with liaising with my Managing Director and our Flagship General Manage. I give them history in sales trends and that is used to shape the future collections.
We have seen so much positive growth in the last 12 months. And for Spring Summer 2016, we really built on the success from the previous year's collection and real lessons were learned. We focused on maximising missed opportunities from Spring Summer 2015 and growth within core categories. Colour was key for Harvie and Hudson this year. This can be seen across ready-to-wear and accessories. With summer pastels really bringing the collection to life, we could really feel a significant move on from Spring Summer 2015. Next year's collection is in the works now, and we hope to take the Brand further forward for the customer to enjoy.