We've had a quick catch up with our Brand Merchandiser this week to get some insight on a day in the life of a Merchandiser at Harvie and Hudson. Gregory is responsible for analysing trends within sales that are then used to build future collections, forecasting sales for the business and advising the buying team on opportunities for growth within future collections. He is also in charge of strategizing and overseeing new season intake into the business to ensure the launch is balanced and runs smoothly.
What does an average day in the Harvie and Hudson office look like for you?
The average day at Harvie and Hudson...well Mondays are always the exception to the rule, as for the whole industry. Monday’s are meeting’s day for trade where we review our sales position for the week and season. Trade meetings are crucial across the industry. These give you an immediate reaction to the where the customers’ taste level is. Once Mondays are over my week is filled with liaising with my Managing Director and our Flagship General Manage. I give them history in sales trends and that is used to shape the future collections.
What’s your inspiration behind the buy for the collection?
We have seen so much positive growth in the last 12 months. And for Spring Summer 2016, we really built on the success from the previous year's collection and real lessons were learned. We focused on maximising missed opportunities from Spring Summer 2015 and growth within core categories. Colour was key for Harvie and Hudson this year. This can be seen across ready-to-wear and accessories. With summer pastels really bringing the collection to life, we could really feel a significant move on from Spring Summer 2015. Next year's collection is in the works now, and we hope to take the Brand further forward for the customer to enjoy.
What first attracted you to the world of fashion?
I have always been a very creative person, self-expression through fashion can be a very creative process. As a creative person, I have found fashion to be a great outlet where I can express myself.
What’s your go-to wardrobe piece?
To feel ready for the world my signature piece is always a Bowtie. And, I always feel unfinished if I am without a flash of colour, such as my Silk Handkerchief or coloured Socks.
What are your favourite pieces in Spring Summer 16?
The matching Silk Tie and Handkerchief combinations that we launched for the first time this season are a real must have as gifts and for the Gentleman connoisseur. It’s also nice to see the positive reaction to the launch of this within the sales. As a result of this, we have adjusted our forecasted buy to meet our customers demand.
What can we expect from Autumn Winter 16?
What to expect for Autumn Winter 2016? Well, you will have to come into the store and see for yourself. But here’s a hint - expect texture and wools with a twist.
What’s your favourite fashion trend?
My favourite fashion trend, may not be a current trend but I love a pair of leather brown brogues with a hit of colour from the socks.
